Full-service creative production + brand activations
Talent Management + Influencer Marketing
The OOH campaign was produced in studio in London. Photography by Hannah Hillier.
Vieve Muse
The 'We Do Gym' ad campaign was produced on location in London and in-studio, featuring a custom-built supermarket and locker set. Photography by Justin Bettman and Motion by James Jones.
The 'We Do Gym' ad campaign was produced on location in London and in-studio, featuring a custom-...
Gymshark
We produced a luxury Masterclass for celebrity stylist Chris Appleton transforming a studio with premium draping, a custom stage, curated gallery, and a striking entrance. Chris showcased signature looks, including his iconic ponytail on Maura Higgins, followed by a Q&A.
We produced a luxury Masterclass for celebrity stylist Chris Appleton transforming a studio with ...
Chris Appleton x Color Wow
We designed, produced and installed two consecutive pop-up SPF activations for Lookfantastic’s Wear Your Stripes partnership with Lancaster, taking place in Edinburgh and Leeds. Guests enjoyed a custom photobooth experience, personalised postcards, skin analysis consultations, refreshing drinks, ...
We designed, produced and installed two consecutive pop-up SPF activations for Lookfantastic’s We...
Lancaster x Lookfantastic
Guests were set in a sultry, candlelit dinner. Where the venue’s greek vibe was met with a chocolate brown, blushes, and nude tablescapes, mirroring the Fenty aesthetic. From gloss bomb magic with MUA’s ready to top up guest’s beauty lips, product displays to luxurious and romantic tablescapes, b...
Guests were set in a sultry, candlelit dinner. Where the venue’s greek vibe was met with a chocol...
Fenty Beauty
The festive beauty campaign was produced on location in London. Photography by Rebecca Spencer.
Produced in Lake Como by Water Creative.
Oh Polly
The beauty TVC was produced on locations in Manchester and in studio set builds. Featuring Sol De Janeiro, Kérastase, La Roche-Posay, YSL Beauty and NARS. Directed by Paddy McGowan, DOP Miguel Carmenes.
The beauty TVC was produced on locations in Manchester and in studio set builds. Featuring Sol De...
LOOKFANTASTIC
Creative and service production
Water Creative produces high-level campaigns across stills, motion, brand activations, and influencer marketing strategies. We tailor our services to clients and brand partners, seamlessly becoming an extension of your in-house teams.
Connecting talent with brands
Underwater connects social talent with global brands, curating and executing collaborative campaigns and social-first content. Growing a roster of talent, we align our creators with authentic brand partnerships, securing long-term relationships and impactful campaigns.