We support brands, creatives, agencies, and clients across key pillars; creative and service production, brand activations, influencer marketing and talent management.
Masterclass
Chris Appleton x Color Wow
We produced an incredible Masterclass for renowned celebrity hair stylist Chris Appleton, in partnership with LOOKFANTASTIC and Color Wow. We transformed an empty studio into a luxurious space with premium draping, a custom stage, curated gallery images, floral arrangements, silver accents, and a show-stopping entrance. Chris showcased three signature looks, including his iconic snatched ponytail on Maura Higgins followed by a Q&A with an audience.
Beauty Campaign
Vieve Muse
The festive beauty campaign was produced on location in London. Photography by Rebecca Spencer.
We Do Gym
Gymshark
The 'We Do Gym' ad campaign was produced on location in London and in-studio, featuring a custom-built supermarket and locker set. Photography by Justin Bettman and Motion by James Jones.
Pop-Up Shop
Boohoo
Inspired by the classic American 'Bodega store,' we produced The Boodega — an immersive pop-up that merged vibrant design with every touchpoint branded, showcasing a proud nod to Manchester's 0161 heritage. Students and influencer talent were treated to an exciting supermarket sweep, exclusive custom merchandise, handcrafted cocktails, Au Vodka, and irresistible Gooey Cookies.
Feel Fantastic TVC
LOOKFANTASTIC
The beauty TVC was produced on locations in Manchester and in studio set builds. Featuring Sol De Janeiro, Kérastase, La Roche-Posay, YSL Beauty and NARS. Directed by Paddy McGowan, DOP Miguel Carmenes.
Harrods Beauty On Tour
H Beauty
H Beauty collaborated with us to match beauty influencers for an exclusive campaign featuring three distinct content briefs and two channel strategies across TikTok and Instagram supporting the Tour Bus activation.
Spring Summer Campaign
The OOH beauty campaign was produced in-studio with custom backdrops. Photography by Annie Noble.
Editorial
Haya Magazine
The Haya editorial was produced on location in Penn, Buckinghamshire. Photography by Annie Noble, Art Direction by Laura Karin.
Paris Fashion Week
L'Oreal
A night with L'Oreal and our talent celebrating their Paris Fashion Week Le Défilé Show in London.
Selfridges Event
Savage Fenty
Savage Fenty launched into Selfridges London, exclusivley inviting our talent and managers to attend the event. Photography by Rebecca Alison.
Adidas Originals
End Clothing
END. x Adidas Originals was produced on location in Milan, with location sourcing by Water Creative. Marking the 1-year anniversary of END Milano’s opening, END has partnered with Adidas Originals for a celebratory take on the “Milano”. Photography by Sophie Robson and Motion by Rowan Hodgson.
Event Design Production
Summer Social
Celebrating 6 years and our agency rebrand with clients, creatives and our talent. Guests enjoyed an evening on the marina networking with pizza, popcorn and custom cocktails.
May's Edit with NA-KD
May Ridts x NA-KD
Underwater Talent May Ridts created a collection with Swedish brand NA-KD, captured on location in Spain.
Autumn Winter 23
The Couture Club
Produced on location in Iceland. Photography by Jakub Taylor, motion by Naive Studio.
Christmas Ad OOH
The Christmas OOH global stills campaign was produced on location in Manchester with custom backdrops. Photography by Annie Noble.
Abbey Clancy
Victoria's Secret
The Abbey Clancy partnership with Victoria's Secret was produced in-studio in London, Photography and Direction by Karis Kennedy. Launched in-store and the windows of the iconic VS Bond Street.
Everywear Campaign
Gymshark x Selfridges
The Selfridges campaign was produced on location in Oxfordshire. Photography by Mary-Anne Baille, DOP Blue Laybourne, and Creative Direction by Bobby Wood.
Oasis Campaign
Clints
The Clints Oasis campaign was produced on location in Spain and in-studio. Video direction and DOP by Paddy McGowan; creative direction by Junior Clint.
Autumn Winter 22
Produced on location at a Quarry in Italy. Photography by Jakub Taylor, motion by Naive Studio.
Gingerbread Collection
Jo Malone
Jo Malone London selected Underwater Talent to attend their Christmas activation for the launch of their Gingerbread Collection. The event featured trying out the new fragrance, ice skating, and participating in workshops.
Summer 24
Produced on location in Italy, Amalfi Coast. Photography by Paul Willams, Ginger Beard Photo.
St Barts Soirée
Ouai
Ouai invited Underwater Talent to the St Barts Soirée with poolside cocktails and canapes.
Christmas Ad TVC
The Christmas TVC was produced on location in Manchester. Directed by Paddy McGowan and DOP Miguel Carmenes.
50th Birthday Talent Trip
Freixenet
Freixenet hand selected Underwater Talent to fly to Barcelona to celebrate their 50th birthday.
Tesco F&F
Abbey Clancy for F&F produced in London. Photography by Karis Kennedy.
Black Friday Cyber Campaign
The Black Friday Cyber campaign was produced on location in Manchester. Photography and Art Direction by Annie Noble.
Summer 23
Produced on location in Athens and Milos Greece. Photography by Jakub Taylor and Motion by Naive Studio.
Training Ready
The Gymshark Training Ready campaign was produced on location in London. Photography by Madeleine Penfol and Video Direction by James Jones.
Spring 24
Cotton Traders
Produced on location in Harrogate. Photography by Rick Turner, Art Direction by Jo Houghton.
Phil Foden
Cernucci
The Phil Foden partnership was produced in studio. Photography by Dave Alexander.
Glow Time Event
Collection
Event production and design led by Water Creative and produced in London. Influencer guestlist by Underwater.
Summer Sale Ad Campaign
British Gas
The British Gas Summer Sale Ad campaign produced on location in Manchester. Casting, location and production by us. Motion by Paddy McGowan, Directed by Skye Smith and Photography by Cinnamon Stewart.
Mile High Mascara
Creative Direction, Casting, Production and Post-Production. The Mile High Mascara campaign featured industry TikTok beauty creators and went live across VOD platforms.
Swim Campaign
F&F in-store swim campaign, produced in studio, in London. Photography and Direction by Karis Kennedy.
Campaign Management
Collection onboarded the Underwater Campaign team to manage diverse TikTok and Instagram campaigns, including the launch of new lip gloss, foundation, cream bronzer, and the Superdrug Vit-Hit range.
Filter Finish
Event production and design led by Water Creative and produced in Manchester. Influencer guestlist by Underwater.
Vit Hit Event
Superdrug x Collection
Launching the Vit Hit range in collaboration with Superdrug. Event production and design led by Water Creative. Influencer guest-list by Underwater.
House of Beauty
Video direction and production for Lookfantastic's House Of Beauty Pop-Up in London.
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